Nathan E Botts
/ Categories: Personal Health Data

For tech marketers -- functionality matters more than demographics

For tech marketers -- functionality matters more than demographics

Life marches on – at the older end, baby boomers are on Medicare. A few years ago when I began writing this blog, a senior was a senior – 65+, albeit with the potential for a very long life. As boomers stomp into Medicare eligibility at 10,000 per day, they too have something in common with seniors. But we don’t describe them as seniors. (How funny that will be in 10 years when they are 77?) Anyway, in a world in which women outlive men, in which there is so much buying power in the so-called world of baby boomers, shouldn’t marketers get really excited about marketing to boomers? I mean they represent 80 million people.  And according to the Forbes article about the Longevity Economy, the disposable income for American’s 50+ was over $3 trillion. Hint, 50+ is the AARP designation for its membership and spans 50 through the oldest old.  Luckily, the youngest boomer aged 49 turns 50 next year – creating a long-term future synch-up with AARP.

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