Social networks are too immature -- let's wait for the upgrade
Has ‘social networking’ exploded among seniors? What should you think when you read that 43% of the 65+ (n= 356) are using social networking sites? So let’s get real -- that likely means Facebook, even though Pew wanted to throw in Twitter (5% of the 65+ use Twitter). Do you get excited and want to start marketing your senior products through Facebook ads? Stay calm -- we don't even know what 'using' means. So Wolfram Alpha recently published a study – summarized in this article – about Facebook usage – 1 million Facebook users have opted in to let them look at this anonymous but interesting data set. One of their conclusions: “Stacked against the U.S. Census, the age distribution on Facebook is extremely skewed toward younger people.” Duh, no kidding. Good thing, too -- lurking on Facebook may not be so good for our mental health.